Want to get your business
featured in the media?
Here's how.
Learn how to find your stories, approach journalists and get your business seen - without paying thousands for a PR agency. Spend four hours working with PR Expert, Estelle Keeber, and leave with your own personalised, 3-month PR plan. .
10 remaining places. Once they're gone, they're gone.
With Estelle Keeber - PR and visibility strategist As seen in Forbes • BBC Breakfast • ITV News • Psychologies • BBC Radio
You know your business deserves more visibility.
You know you're good at what you do. You have knowledge, experience and stories worth sharing. And you've probably watched other business owners appear in newspapers, magazines and radio interviews and wondered... how are they doing that?
Maybe you'd love PR for your own business - but:
- ✕You don't know what journalists would find interesting
- ✕You have no idea who to contact
- ✕You wouldn't know what to put in a pitch
- ✕Approaching a journalist feels intimidating
- ✕You don't think your business is "newsworthy" enough
- ✕You've looked at PR agencies but can't justify the cost every month
So PR stays on the "I really should do that" list.
It doesn't need to.
You don't need a PR agency to start getting seen. You need to understand what journalists are looking for, where your opportunities are and how to put the two together.
That's exactly what we're going to work on during the PR Intensive. This isn't four hours of sitting in a room taking notes while I talk at you. Bring your business. Bring your ideas. Bring all the PR questions you've been too scared to ask. We're going to get to work.
During the four hours, I'll show you how to...
✓Find the stories hiding inside your business
You don't need a huge launch or celebrity customer to get press. I'll help you recognise the stories, opinions, expertise and hooks you already have.
✓Understand what journalists actually want
Learn how journalists work, what makes them take notice and why some pitches get opened while others get ignored.
✓Find the right people to approach
Stop firing emails into the dark. We'll look at how to identify publications and journalists that are genuinely relevant to you, your expertise and your customers.
✓Pitch yourself with confidence
Learn how to approach journalists and give them what they need - without writing an essay or feeling as though you're begging for coverage.
✓Position yourself as the expert
PR isn't only about getting your company name into an article. We'll look at how you can become someone journalists turn to for expert opinion and commentary.
✓Make PR part of your visibility strategy
Instead of trying PR once and giving up, you'll understand how to build it into your marketing consistently so it keeps working for you.
And you won't leave wondering what to do next.
Information without implementation isn't much use. By 3pm, you'll have started creating your own...
A realistic plan based on your business, your expertise and the media opportunities available to you.
WHAT you can talk about. WHO you should be approaching. HOW to approach them. WHAT you're going to do next.
Who is the PR Intensive for?
- You're a small business owner, founder or expert who wants more people to know your business exists
- You want to build credibility and authority in your industry
- You'd love to become recognised as the go-to person in your niche
- You want press coverage but can't justify an ongoing PR agency
- You have expertise but don't know how to turn it into media opportunities
- You've never pitched a journalist before
- You've tried PR but struggled to get responses
- You want to learn a skill you can continue using long after the workshop finishes
You don't need any previous PR experience. In fact, if you're currently thinking "I wouldn't even know where to start" - you're exactly who I've created this for.
A day at Leicester Tigers
-
11am
Welcome and Part One
We'll get straight into understanding PR, finding your stories and identifying your opportunities.
-
12:30
Break
Refreshments, networking and a chance to talk through ideas. PR photography appointments take place during this time for delegates who have booked.
-
1pm
Part Two
We move into pitching, journalist outreach and turning everything you've learned into your three-month PR plan.
-
3pm
Workshop finishes
Delegates who have booked an afternoon PR photography appointment will stay for their allocated slot between 3pm and 4pm.
Your ticket includes
- Complimentary teas, coffees and pastries
- Free parking at Leicester Tigers
- All workshop materials
- Your personalised 3-month PR plan
Choose your PR Intensive ticket
- ✓4-hour in-person PR Intensive at Leicester Tigers
- ✓Practical, hands-on PR training
- ✓Help uncovering your PR stories and media angles
- ✓Journalist and publication research guidance
- ✓Pitching training and expert positioning strategies
- ✓Your personalised 3-month PR plan
- ✓Your post-workshop action plan
- ✓Refreshments and free parking
Just £50 more than Standard. Everything in Standard, plus...
- ✓Everything in Standard
- ✓The Little Black Book of Journalist Contacts Worth £250
Get a head start finding the right media contacts - ✓One month of Hot Off The Press
Live journalist requests and media opportunities - ✓One month in the Visibility Vault
PR, social media and visibility training - ✓VIP Implementation Session
Date TBC - live online (recording included). Bring your questions, pitches and progress.
The Little Black Book alone is worth £250 - more than the entire VIP ticket price.
Yes - make me VIP for £149 →Add professional PR images
Because when a journalist says "Can you send over a high-res image?" - you don't want to panic.
Journalists and publications regularly need good-quality photographs to accompany features. And a cropped selfie from three Christmases ago probably isn't the image you want representing your business.
For an additional £99, you can add a mini professional PR photography session to your day. You'll receive approximately 5-10 high-quality professional images, perfect for:
Photography appointments are available during the 12:30pm break and after the workshop between 3pm and 4pm. If you need to leave by 3pm, please choose a lunchtime slot when completing your attendee information after booking.
Professional PR Photography
Approx. 5-10 high-quality images
Add to your Standard or VIP ticket.
Select your slot after booking.
PR from someone who's
been on both sides
I've built businesses and brands through visibility, been featured in major media myself, and now help business owners understand how to find the stories journalists actually want.
My own media experience includes appearances and features across Forbes, BBC Breakfast, ITV News, BBC Radio and Psychologies - alongside regional, national and online media.
But this workshop isn't about my press coverage. It's about showing you that media visibility isn't reserved for huge brands with enormous PR budgets. There are journalists looking for experts, opinions, stories, case studies and businesses doing interesting things. You could already be exactly who they're looking for. You just need to know how to put yourself in front of them.
"But is my business really newsworthy?"
That's one of the most common things I hear. And usually, the answer is: you're looking for the wrong kind of story.
PR can come from your expertise, experiences, opinions, customer trends, data, industry changes, seasonal hooks, local stories and dozens of other places. Part of our work at this workshop is finding your angles.
Frequently asked questions
Absolutely. The Intensive has specifically been designed to take away the mystery surrounding PR and give you a clear place to start. No experience needed.
No. The strategies work for product businesses, service businesses, consultants, founders and experts alike.
The PR Intensive is about something much more valuable long-term: teaching you how to create PR opportunities for yourself. I'll show you how to find your stories, identify opportunities, find the right journalists and create stronger pitches. Ultimately journalists and editors decide what they publish - attending the Intensive doesn't guarantee coverage, but it gives you everything you need to go and get it.
Both attend exactly the same four-hour PR Intensive. VIP gives you additional implementation support afterwards - the Little Black Book of Journalist Contacts (worth £250), one month of Hot Off The Press, one month in the Visibility Vault and the live VIP implementation session.
Yes, subject to availability. Standard ticket holders will have the opportunity to upgrade to VIP for £50 after purchase.
I'd recommend bringing a laptop or notebook - this is a working session. You'll receive more detailed information including what to bring before the event.
Yes. After booking we'll ask you to complete a short attendee form where you can tell us about any dietary, allergy or accessibility requirements.
Yes. Leicester Tigers partners with voco Leicester and we'll provide information about the preferential delegate rate after booking.
No - it's completely optional. It's there for delegates who want to leave the experience with professional, media-ready photographs alongside their PR strategy.
Four hours could change the way you approach visibility for years.
You can continue wondering "how do people get themselves in the press?" Or you can spend four hours learning how. Thursday 26 November 2026. Leicester Tigers. Maximum 10 remaining places.
Optional professional PR photography available to add after booking - £99
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